Display design includes billboards, transit banners, bus backs, transit shelter posters, tradeshow display systems, fleet graphics and many other forms of display marketing.
Often these are tied directly to branding. Other times, the focus may be a visually independent campaign or event. Regardless, effective display advertising needs to clearly and creatively deliver your message in seconds. It should be clear, concise, easy to read, and to the point.
Bus back advertisement to expand awareness of the Middlesex-London Health Unit’s West Nile virus campaign.
Tradeshow display to promote and inform the public and other health professionals about the Middlesex-London Health Unit.
Two of four billboards for the Grand Theatre’s 2002-2003 season. The production images — or slight variations — were used for programs, advertisements and posters.
Transit poster for the MLHU Walk On! campaign. The Health Unit arranged to lend pedometers to the public in order to encourage walking as an easily accessible and affordable form of exercise.
Transit poster and banner campaign for The Clinic, a division of the Health Unit, encouraging condom use to prevent sexually transmitted disease.